One cream. Five proven actives. Visibly firmer, smoother, younger-looking skin.
- Restores elasticity & firms skin*
- Reduces the appearance of fine lines & wrinkles*
- Provides intense, lasting hydration
- Calms & reduces inflammation
- Renews skin’s strength & tone
Real results from real customers
A few of the 1,107 verified-buyer reviews — rated 4.9/5.
Best cream
Recommends this product.
Very smooth cream
Recommends this product.
Firmer, hydrated skin
Recommends this product.
Great results
Recommends this product.
Firmer & smoother
Recommends this product.
Calmer, firmer skin
Recommends this product.
Mature skin needs more than moisture
As skin matures it loses elasticity and firmness, fine lines and wrinkles deepen, hydration drops, and irritation flares more easily. Juggling four or five products to fix it is a chore — and most never address all of it at once.
How the 5 actives work
eb5’s Intense Moisture Anti-Aging Cream is pharmacist Heldfond’s original wrinkle-cream formula — updated with a plant-based preservative, same results customers have come back for since 1955. Five proven actives in a single step.
Oat Kernel Protein
Rich in vitamins D & B — anti-inflammatory, moisturizing and soothing.
Vitamin E
Antioxidant that neutralizes free radicals and helps prevent & treat wrinkles by encouraging collagen.
Vitamin B5 (Panthenol)
Locks in moisture and improves texture & elasticity, smoothing fine lines.
Vitamin A (Retinol)
Helps reduce wrinkles, improve collagen production and smooth skin.
Allantoin
From comfrey root — reduces redness & inflammation and promotes skin cell turnover.
What to expect with daily use
Individual results vary — consistency is key with any anti-aging routine.
Results you can expect
How to use
Apply day or night after cleansing and toning. Doubles as a makeup base, neck cream and chest cream.
Cleanse
Start with eb5’s Exfoliating AHA Cleanser to prep skin.
Tone
Follow with the eb5 Anti-Aging Toner.
Moisturize
Apply the 5-in-1 Intense Moisture Anti-Aging Cream to face, neck & chest.
Trusted by 1,107 reviewers
Customers keep coming back to the original eb5 formula — and have for nearly 70 years.
Better skin in 60 days, or your money back
Try eb5 risk-free. If you don’t love how your skin looks and feels within 60 days, contact our team for a full refund. Trusted since 1955.
Choose your size
4oz / 120ml
Best value — more cream per dollar
1.7oz / 50ml
Perfect to try
Frequently asked questions
What makes it “5-in-1”?
It combines five proven actives — oat kernel protein, vitamin E, vitamin B5 (panthenol), vitamin A (retinol) and allantoin — in one cream, so a single step hydrates, firms, smooths, soothes and helps reduce the look of fine lines.
How do I use it?
Apply day or night after cleansing and toning. It also works as a makeup base, neck cream and chest cream. For best results use it as the moisturizing step of eb5’s cleanse–tone–moisturize routine.
What results can I expect?
Skin feels intensely hydrated from day one. With continued daily use it looks smoother and more supple, and over 8–12 weeks fine lines and tone may appear visibly improved.* Results vary by individual.
What types of skin does it work on?
It’s formulated for mature skin and suits normal, dry and combination skin. Verified reviewers across age ranges report increased hydration, firmer skin and improved tone.
Can I use it with other skincare?
Yes. It layers well over a toner and under sunscreen or makeup. It’s designed to be the moisturizing step in your routine.
How do returns work?
eb5 offers a 60-day money-back guarantee. If you’re not happy with your results, contact our team within 60 days of purchase for a full refund.
What sizes are available?
Two sizes: 1.7oz / 50ml and 4oz / 120ml. Choose your size above.
An anti-aging cream for fine lines and wrinkles, trusted since 1955
eb5’s Intense Moisture Anti-Aging Cream is an anti-wrinkle cream built for mature skin that wants to do more with one step. The original formula was created by pharmacist Heldfond and has been a customer favorite for around 70 years — now updated with a plant-based preservative while keeping the same consistency and results.
Where many anti-aging creams focus on a single benefit, this 5-in-1 face cream pairs oat kernel protein and allantoin to soothe and calm with vitamins E, B5 and A (retinol) to support collagen, lock in moisture and help reduce the appearance of fine lines and wrinkles. The result is intense hydration plus firmer, smoother, more even-looking skin from one simple step.
Use it morning or night after cleansing and toning — on the face, neck and chest — or as a hydrating makeup base. With a 4.9/5 rating across more than 1,100 verified reviews and a 60-day money-back guarantee, it’s an easy way to round out an anti-aging routine for mature skin.
*These statements reflect the product’s formulation and customer feedback and have not been evaluated by the FDA. This product is not intended to diagnose, treat, cure or prevent any disease. Individual results vary.