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Improve your skin’s firmness, texture, and appearance with gentle ingredients that work.
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Our products are mainly made up of just five ingredients. Those five incredible ingredients are what help our products deliver you beautiful, youthful results.
Contains antioxidant properties and fights free radicals to help with the signs of aging
Moisturizes, soothes and heals dry skin to reduce the appearance of fine lines and wrinkles
Keeps skin firm, healthy and younger-looking while rejuvenating and encouraging healthy skin cell production
Moisturizes skin to reveal smoother, softer skin while combating fine line and wrinkles.
Soothes irritated skin with its anti-inflammatory properties
Simple and straightforward products designed specifically for men to help you feel your best.
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When Pharmacist Heldfond first formulated eb5’s flagship moisturizer, his goal was to provide a topical, medicinal treatment for burn victims, but he quickly realized the restorative powers of the product and started the eb5 line you love today.
Following Helfond’s discovery, eb5 became a longtime bestseller at JC Penney. For over six decades now, women and men around the world have embraced beautiful aging thanks to our natural yet effective eb5 products.
